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Schedule

At a Glance.

 
 
 

Mentoring Assignments

  • TBD


Participant Agenda in Full Detail

Schedule and presenters are subject to change. Sessions take place at USC Thornton School of Music facilities unless otherwise noted.

Thornton School of Music Booth Memorial Hall (BMH 100) | 820 West 34th Street | Los Angeles, CA 90089-2211


Arrival and Group Dinner: Monday, July 08, 2019

12:00-5:45pm              Participants housing check-in  (McMorrow Residential College)

6:30-8:30pm                Group Dinner and Introductions of Core Faculty (McMorrow Residential College)


 Day One:  Tuesday, July 09, 2019 

 9:00-10:00am | Welcome and Context Setting: Jesse Rosen and Core Faculty

Orientation on what to expect throughout the seminar, how to participate, and how to get the most from this experience. Discuss the need for innovative leaders in the orchestra field to lead change and increased diversity. Connect 2018 cohort to the legacy of 33 years of Essentials graduates before them.

 10:00-12:00pm | Arts Leadership in a Changing World: Ken Foster

We are living at a time of unprecedented change. Huge environmental shifts are occurring that have enormous impact on how arts organizations survive and thrive in a changing world. Ken Foster walks us through what those changes are, how they are interconnected, and helps us think about leadership strategies that insure that your organization stays vital and engaged in the contemporary world.

12:00-1:00pm | Lunch

1:00-3:30pm | Finance and Sustainability: Faith Raiguel

Examine critical elements of orchestra finance, review fundamental concepts and structure of financial statements, and analyze basic financial information. Session will include basics such as how to read a balance sheet, etc.

 3:30-4:00pm | Break

4:00-6:00pm | Diversity and Unconscious Bias: Jahmad Canley and Noah Prince

  • Gain understanding of the cultural and societal barriers and inherent bias in the orchestra field

  • Promote diversity within orchestra board and staff

  • Promote greater understanding of, and respect for, diversity in orchestras

  • Encourage orchestra professionals to advance their work in diversity and inclusion, including audience, orchestra and staff personnel, repertoire, young artists, boards and governance practice


Day Two:  Wednesday, July 10, 2019 

9:00-9:30am | Facilitated Reflection: Simon Woods

Facilitated reflections will allow participants to process and assimilate the information they have learned though guided and unguided discussions. These sessions primarily serve as a time for participants to share experiences and discuss the issues that are most important to them.

9:30-10:00am | Discussion and Ice Breaker:  Simon Woods

Led by Simon Woods, this session will be a short exercise to stimulate discussion around the different experiences that audiences seek from attending concerts.

 10:00-12:00pm | Artistic Planning: Ed Yim

  • Incorporating innovation and change into seasonal artistic planning

  • Programming concerts

  • Season scheduling

  • Guest conductors and soloists

  • Artistic collaborations

12:00-1:00pm | Lunch

1:00-3:30pm | Orchestra Operations: Scott Faulkner and Dan Song

  • Operations from the lens of concert hall experience

  • Orchestra personnel

  • Music library—Music acquisition, distribution, bowings, librarian, etc.

  • Rehearsal/performance environment

  • Facilities – hall, backstage, practice facilities, instruments and other equipment

  • Collective bargaining agreements

3:30-4:00pm | Short Break

4:00-6:00pm | Musician’s Perspective: Alex Laing, Scott Faulkner, Meredith Snow, Maia Jasper White

Understanding the dynamics of what makes a musician’s career is essential to successful relations among musicians, administrators, trustees and donors. Examine the various ways musicians’ career takes shape (in orchestras and beyond), their place and function in an orchestral organization, as well as understand the musicians’ perspective on their role and responsibilities, current and in the future.


Day Three:  Thursday, July 11, 2019 

 9:00-10:00am | Non-Facilitated Reflection

Non-facilitated reflections will allow participants to discuss their learning and the program in an unstructured format in a confidential setting.

 10:00am-12:00pm | Development and Fundraising: Dan Coleman

An overview of today’s philanthropic landscape and trends, and how this environment affects cultural institutions including orchestras. Session will also examine key strands of fundraising including major gifts, institutional giving, process of donor engagement, and giving habits of different generations.

12:00-1:00pm | Lunch

1:00pm-3:30pm | Marketing and Communications: Vince Ford

  • What is the goal of marketing and the goal of communications?

  • Where do they intersect and how do they work together?

  • Mission and Brand

  • The Marketing Toolkit

  • Knowing Your Audience

  • Customer Experience – digital and physical

  • Communications Planning

  • Press Strategy

  • Content Strategy

  • Editorial Strategy

  • Digital Strategy

  • Discussion and Questions

3:30-4:00pm | Short Break

4:00-6:00pm | Acquiring and Sustaining Audiences: Alan Brown

  • Concert Presentation: traditional and experimental formats

  • Impact of performance environment for audiences and musicians

  • What makes for a great audience experience?

  • Audience engagement/development through the lens of concert experience

6:00pm | Group Travel to Hollywood Bowl

  • Participants will be bused to the Hollywood Bowl. Please be prepared to leave directly after Alan Brown’s session from USC Thorton to the Hollywood Bowl.

6:30pm | Hollywood Bowl Concert: Falla & Flamenco

 Paolo Bortolameolli, conductor

  • Ravel: Alborada del gracioso

  • Falla: Selections from The Three-Cornered Hat

  • Falla: El amor brujo


Day Four:  Friday, July 12, 2019 

9:00-10:00am | Hollywood Bowl Concert Reflection: Scott Faulkner

10:00-12:00pm | Human Resources: Mona Patel

What are the best practices surrounding Human Resources for today’s orchestras? In this session, participants will garner an understanding of the importance of sexual harassment policy and how thos policies are evolving in the #metoo era.

12:00-1:00pm | Lunch

1:00-3:30pm | The Future of Orchestras: Tanya Kalmanovitch

What will the future symphony orchestra be? Census and climate projections show us that by 2050, the United States will be older, browner and more polyglot – and that most of us will live in a radically new climate. In this session, participants will be guided in examining the pressures these trends might place on orchestras; exploring their solutions; and envisioning a future orchestra as a vibrant nexus of a resilient community. Participants will be emboldened to craft the story of a future that’s so irresistible, they’ll want to enact it right now.

3:30-4:00pm | Short Break

4:00pm-4:30pm | Changing Role of the Arts: Simon Woods

How have arts organizations changed over the past fifty years in their relationship and transactions with the community? How can arts/orchestras function within the larger context of our communities? Are there moral and or artistic imperatives that orchestras must adhere to in order to be a participating member of their community and justify the resources that they attract?

4:30-6:30pm | Education Programs: Laura Reynolds and Elsje Kibler-Vermaas

This session will explore how education programs in American orchestras build relationships with other stakeholders and/or programs to create partnerships.

  • Why is educational outreach an integral part of an orchestra’s work?

  • What constitutes sound educational practice and why it should be a priority?

  • How do orchestras select educational programming that is reflective of the learners’ needs?

  • What are the essential parts of a vibrant, successful, and sustainable orchestra education program?

Discussion followed by active learning exercise. 


Day Five:  Saturday, July 13, 2019 

9:00-11:00am | Small Budget and Regional Orchestras: Scott Faulkner

Explore the unique fiscal, social, and cultural attributes of small budget orchestras and how those characteristics translate into the role(s) of management. Also, this session will break misconceptions about a correlation between budget size and artistic excellence by highlighting small budget orchestras who are vibrant and artistically innovative at a high level.

11:00am-12:00pm | Critical Listening: Simon Woods

Introduction to developing aural skills to listen to music with discerning ears and the ability to intelligently speak about symphonic repertoire and aesthetics of music. Session to include listening exercise and discussion on developing musical vocabulary to communicate about music, including having artistic conversations with musicians, conductors, and soloists.

12:00-1:00pm | Lunch

Early dismissal on day 5: Go explore the wonderful city of Los Angeles!


Day Six:  Sunday, July 14, 2019 

9:00-10:00am | Organizational Culture, Presentation and Reflection: Simon Woods and Alex Laing

“Culture eats strategy”. Without a healthy culture, even the smartest of strategies is unlikely to success. This session explores the elements of a harmonious empowered organizational culture and how to create and build it, both as a leader and as an employee.  

10:00-12:00pm | Artistic Leadership: Core Faculty

  • Sharing strategies for prioritizing and addressing common issues that arise with artistic leadership and strategizing solutions based on experience

  • How to be proactive about keeping lines of communication open with conductors/artistic leadership

  • How to support the work of artistic leadership

12:00-1:00pm | Lunch

1:00-3:00pm |Intro to Negotiations and Collective Bargaining: Jennifer Barlament and Alex Laing

Labor unions play a longstanding and important role in many orchestras in the United States. Learn essential information about the legal framework for labor negotiations as well as guidance on handling negotiations to achieve the best possible outcomes.

3:00-4:00pm |Mentoring: Core Faculty

Mentoring sessions will offer small group sessions with the core faculty to address FAQ’s about career mobility and professional progression in the orchestra field.

4:00-6:00pm | Community Programs: Laura Reynolds and Amy Fogerson

Orchestras are increasingly called upon to serve their communities in multiple ways, deploying their music and musicians as civic leaders, healers, and bridge builders both on stage and in the community. Today’s orchestras expand on their artistic vision, striving for broader impact that contributes to civic priorities such as education, diversity, health and wellness, and connecting with all parts of our communities. We explore Education and Community Engagement in two separate sessions.

6:00-6:30pm | Break

6:30-9:30pm | Stories from the Field & Pizza: Core Faculty

LOCATION: McMorrow Residence Patio, 2nd Floor

In a relaxed-style panel conversation and open Q&A, each faculty member shares their career paths in orchestra management, what led them to where they are today, what drives their passion and commitment, and their own sense of mission and purpose in the field.


Day Seven:  Monday, July 15, 2019 

9:00-10:00am | Non-Facilitated Reflection

Non-facilitated reflections will allow participants to discuss their learning and the program in an unstructured format in a confidential setting.

10:00-12:00pm | Leadership: Scott Faulkner and Simon Woods

What is at the heart of successful leadership in the 21st century? There is no one way to be a good leader but understanding the fundamental principles of leadership and how different frameworks apply in orchestra structure will help you develop your own style and approach.

12:00-1:00pm | Lunch

1:00-3:00pm | Twin Roles of Governance: Reveta Bowers and Simon Woods

An exploration of the role of boards of trustees, what governance work entails, the role of trustees as ambassadors, the interaction of trustees, staff, and musicians in the management of orchestral institutions. Examine responsibilities of the governing board; effective board leadership; recruiting, training, motivating, and retaining trustees; central ideas in best governance practices and what makes a board effective.

3:00-4:00pm | Mentoring: Core Faculty

Mentoring sessions will offer small group sessions with the core faculty to address FAQ’s about career mobility and professional progression in the orchestra field.

4:00-5:00pm | Intro to Culminating Activity and Assigning Participant Roles: Core Faculty

5:00-5:30pm | Walt Disney Hall Tour


Day Eight:  Tuesday, July 16, 2019 

9:00-9:30pm | Facilitated Reflection: Alex Laing

Facilitated reflections will allow participants to process and assimilate the information they have learned though guided and unguided discussions. These sessions primarily serve as a time for participants to share experiences and discuss the issues that are most important to them.

10:00-12:00pm | Case Studies Rotation 1

12:00-1:00pm | Lunch

1:00-3:30pm | Case Studies Rotation 2

3:30-4:00pm | Short Break

4:00-6:00pm | Case Studies Rotation 3

6:00pm | Group Travel to Hollywood Bowl

Participants will be bused to the Hollywood Bowl. Please be prepared to leave directly after Case Studies Rotation from USC Thorton to the Hollywood Bowl.

8:00pm | Hollywood Bowl Concert: Dudamel Conducts Dvořák and Prokofiev

Gustavo Dudamel, conductor | Pablo Ferrández, cello

  • Dvořák: Cello Concerto

  • Prokofiev: Romeo and Juliet Suite


Day Nine:  Wednesday, July 17, 2019 

10:00-12:00pm | Mentoring: Core Faculty

12:00-1:00pm | Lunch

1:00-4:00pm | Case Studies Group Analysis


Day Ten:  Thursday, July 18, 2019 

9:00-10:00am | Debrief and Final Survey

10:00-1:00pm | Faculty “Speed” Mentoring

1:00-3:00pm | Final Lunch and Seminar Adjourned! 

LOCATION: USC Hotel: McKay’s Restaurant, Trophy Room
3540 S Figueroa Street
Los Angeles, CA 90007

3:00-5:00pm | Checkout window from University Village